When selling online a picture isn’t just worth a 1000 words – it’s worth 1000’s of sales. This thought holds true for every picture you post on your website. As the old Nike slogan goes, “Image is Everything”, and nowhere is this more true than online.
The images your website uses are among the first things that affect whether or not a site visitor is going to continue exploring your site or leave. This is even more important at the product level where the sale is being made. If your product images are less than desirable, so is the perception of your product offerings.
With today’s technology, providing excellent product images shouldn’t be any problem. Digital cameras can take thousands of photos that are ready for immediate use in the attempt of capturing the perfect image. Also, if the perfect photo isn’t quite perfect it can usually be made so with some crafty image editing software. Sometimes all it takes is a little cropping and brightening to turn an image from blah to buy!
Keep in mind that the better the quality of your product photos, the more confidence you provide your potential customers to follow though and make a purchase. If applicable, provide additional photos of other colors or designs available and alternate views.
In some cases, taking a picture of an item yourself may be impossible or simply impractical. If this is the case, ask your suppliers if they can provide you with images for your website. Most manufacturers have professionally done web ready images available simply for the asking.
Remember, on the web your product images can make the difference between getting the sale and losing it. Make sure you’re making the right impression with all of your product images and converting your site visitors from shoppers to buyers!
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